pet blogger challenge

I’ve admired since I found it when researching for both this site and Four years ago, accountants Amy and Rod Burkett sold their house, bought a Winnebago and now travel North America writing Crazy, but inspirational.

Today, January 10, they throw down the friendly gauntlet and challenge fellow pet bloggers to share the following information with both readers and other bloggers.

For most people I know, their horses are pet, if not family (same thing really). So here goes, I’ll be answer the Burketts’ questions on both and, and hopefully meet some new readers and fellow writers in the process:

1. How long have you been blogging? And, for anyone stopping by for the first time, please give us a quick description of what your blog is about.

It’s the second year for and the first year for Clearly they are sister publications branded under the ‘’ identity. And yes, is in the works.

Horsetrotting combines a love of horses with a love of travel and features places around the world where people can trail ride with respected outfitters and visit horse related shows, events, museums, etc. is about dog-welcoming places to visit, hike, and travel with Fido and random encounters with dog-related places of interest.

2. Tell us one thing that you accomplished on your blog during 2014 that made you proud.

First, increasing the readership of Second, launching, full throttle, and getting almost 200 readers in the first week.

3. What lessons have you learned this year – from other blogs, or through your own experience – that could help us all with our own blogs?

Write well, apply rules of journalism but also focus on tone – upbeat and conversational. Personality is what differentiates blogs from print, especially when traditional print media is cutting columnists.

4. What have you found to be the most successful way to bring traffic to your blog, other than by writing great content?

Other bloggers find my blog through, for one. But I also directly soliciting potential readers directly – just like traditional media solicits subscriptions.

5. What was your most popular blog post this year? Did it surprise you that it was your most popular?

The Canadian Cowgirls

The Canadian Cowgirls

Writing about Medieval Times show in Toronto (love it even though I’m old), which didn’t surprise me because people were likely reading reviews before buying tickets. But a short piece about the Canadian Cowgirls got reblogged, which did surprised me  – likely an act of patriotic pride.6. What was your favorite blog post to write this year?I loved riding in Iceland and I believe that shows in one of the first blog entries I wrote. (I also use Icelandic pony images to brand my site).

My fav on is coming up: it’s about my home town, a (not so) secret leash-free site and why my municipality needs a dog park! Getting a little political, but … bring it.

7. Has your policy on product reviews and/or giveaways changed this year?

I don’t do product reviews. I’m planning some contests to attract more readers.

8. What’s your best piece of advice for other bloggers?

Learn principles of good writing, journalism ethics, and focus on a niche. A lot of the principles of print publishing apply to online publishing.

9. What goals do you have for your blog in 2015?

I plan to increase readership, perhaps change hosting, expand content of both blogs by adding guest writers (let me know if you are interested), and expand the brand to include cats.

10. If you could ask the pet blogging community for help with one challenge you’re having with your blog, what would it be?

Monetizing and developing this idea as a business. Taking a leave from my job and travelling the countryside with the pets in a Winnebago sounds romantic – crazy, but romantic. Travelling the countryside on horseback, even crazier, but more romantic.



  1. We travel full time in our RV with two dogs. It’s a wonderful way to live. I like the idea of this blog, but then, I really like horses. Some of my best photos this past summer where of horses in Wyoming. Great answers too, and I’m glad I stopped to say hi.


    1. Feel free to sign up. Photographing horses is like photographing sculpture. I plan a blog entry about that too….


  2. Thanks for the advice… I have never taken a journalism class, but knowing the principles is important! Also I use DreamHost since I began blogging and I LOVE them 🙂


    1. Feel free to sign up for too – I’ll check out your blog too… love little dogs.

      Liked by 1 person

  3. Well, we’re selling the house this spring to sail the seas with our dog. Is that romantic? 🙂

    Horsetrotting is an interesting idea for a website. Not being a rider I wouldn’t have thought of it. But I can see its appeal. Especially the idea of riding in Iceland. How cool (literally and figuratively) is that?


  4. Nice to meet you. I love horses and riding in Iceland sounds wonderful. I will definitely go check out your dog site.


    1. Thank you. Please sign up for if you like it. I’m adding content twice a month (not too much). I’m learning a lot about this process and am glad to have done the blogger challenge because I’m getting introduce to many other dog blogs. (There are niches within niches). I’m also hoping to meet people at the DogPaws conference.


  5. ckmorita · · Reply

    I would read about your travels countryside on horseback! I love reading pet blogs because there are so many great stories and story tellers out there. Amy’s life in the Winnebego is just one of them. I also can’t wait to hear Pamela’s travels with Honey on their boat later this year.

    We’re puppy bloggers so we’re on our way to your dog trotting site. Best of luck to you in 2015!


    1. Thank you very much. I’m starting the dog blog this year and getting serious about it. I love riding, especially when I travel new places. I’ll complain like crazy if someone takes me hiking, or if I have to walk, but put me on a horse and I can spend hours in the forest. I also love connecting with so many other blog writers – this blog challenge was a great idea.


  6. gopetfriendly · · Reply

    Thanks very much for participating in the Challenge, Sherri! I hope that 2015 is a great year for you and all your blogs!


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