Wild horses couldn’t keep me from buying a LUSH charity pot of lotion.
Actually, wild horses were the reason I bought the 240 gram tub of hand and body lotion for $27.95 (CAD) from a retail outlet in Toronto.
The photo of horses on the label got my attention. When do images of horses not get my attention? Immediately, the sales rep appeared to tell me about it. Frankly, they had me at horses.
Welcome to the philanthropic effort of LUSH, a company best known for its all-natural selection of bath balms. Apparently, 100 percent of the money generated from selling Charity Pots – tubs of cocoa butter-based cream lightly scented with ylang ylang and rosewood go into a charity pool. Hence, the ‘charity pot’ marketing move.
On the list of benefactors are organizations focusing on animal welfare, environmental conservation and human rights. Since 2007, 850 charities in 42 countries have received 15 million dollars from the initiative, according to the LUSH company website.
Yes, your organization can apply for funds through the company’s online application process. But note it “gives priority to less popular issues more difficult to raise funds for.” The support ranges from a few hundred dollars to a maximum of $25,000 per project. (A detailed budget breakdown is required in the application).
Charities and organizations are featured on the labels of each hand and body lotion pot, on both the 240 gram and 50 gram sizes.
What attracted me specifically?
The Salt River Wild Horse Management Group located in Tonto National Forest in Arizona.
The Salt River Wild Horse Management Group was formed in 2015 after a slated rounded up of these beautiful creatures was decreed in the state. It didn’t happen thanks to extreme media and public reaction to the proposal. Since then, Salt River Wild Horse Management Group, according to its website, has coordinated volunteers every day to monitor the herd’s dynamics, migration patterns, births and deaths.
Christmas of 2015, the state’s Forest Services rescinded the round-up notice and established a bill that makes harassing the horses illegal – a victory, but potentially short term. The organization fears if numbers increase, the decree will be revisited.
So… The Salt River Wild Horse Management Group is lobbying to implement a ‘human fertility control’ that will see a vaccine delivered via remote darting preventing pregnancy in mares.
Now that’s an unconventional issue worthy of LUSH’s charity pot attention – and my 28 dollars.
(No, I was not compensated in any way for this post, and yes, I like this product).
If you don’t live near a LUSH outlet, check out LUSH Charity Pot and other products on Amazon.
Note: This post contains affiliate links, meaning if you click on a link above and then make a purchase, horsetrotting.net will receive a small commission with no extra cost to you. Cheers!